Laundry detergent consumption trends in Vietnam in 2025.

In 2025, the market in Vietnam continues to record strong growth in many different industries, especially in laundry detergent. The emergence of advanced laundry technologies, increasing consumer trends and requirements for product quality and prestige. The article will analyze the prominent laundry detergent consumption trends in Vietnam in 2025, helping customers and businesses promptly grasp opportunities and challenges in the market.

The popularity of environmentally friendly laundry products

Customers in Vietnam are increasingly concerned about health and environmental protection. Biological laundry detergent products , skin-friendly and biodegradable are quickly becoming the preferred choice. 

For example, Carefor Light laundry detergent with biological enzyme technology, does not contain parabens, colorants or chemicals, safe for sensitive skin, including the delicate skin of newborns. This trend encourages manufacturers to focus on developing safe product lines, minimizing environmental impact and improving user experience.

Modern laundry technology – combining enzymes and nano silver

The year 2025 will witness a breakthrough in laundry technology with the combination of stain-decomposing enzymes and antibacterial nano silver technology. Enzymes help deeply clean protein, starch and grease stains, while nano silver kills bacteria and effectively prevents odors. This technology not only enhances cleaning efficiency but also protects fabric fibers and maintains long-lasting fragrance, suitable for modern laundry needs.

Multi-function integrated product – washing and rinsing in one

Consumers increasingly favor laundry detergent products that combine washing and rinsing functions in one, saving time and effort. For example, CAREFOR laundry detergent with a formula combining Ultra technology and natural fragrance, both deeply cleans, softens fabrics and retains long-lasting fragrance. This product is suitable for the busy lifestyle of most modern consumers, especially office workers and young families.

Variety in packaging and capacity – towards convenience and savings

Laundry detergent brands in 2025 focus on developing a variety of packaging designs with different capacities, from convenient small bags to cost-saving large bottles. Friendly packaging design, easy to use and store, makes it more convenient for consumers to use. At the same time, the trend of environmentally friendly packaging is also promoted, reducing plastic and packaging waste.

Changing consumer behavior – prioritizing safe and effective products

Vietnamese consumers are increasingly wiser and more demanding of product quality. They prioritize choosing reputable brands with clear origins and transparent ingredients. Laundry detergent products not only need to clean effectively but also be gentle on the skin, not causing irritation, especially for families with young children and people with sensitive skin. In addition, the experience of long-lasting fragrance and soft feeling are also decisive factors in product selection.

Diverse and strongly developing distribution channels

The laundry detergent market in Vietnam in 2025 will witness the strong development of diverse distribution channels, from traditional supermarkets, convenience stores to e-commerce platforms. Consumers increasingly tend to shop online due to the convenience and product diversity. Manufacturers and brands also promote digital marketing strategies, online advertising and cooperation with e-commerce platforms to reach customers more effectively.

The trend of laundry detergent consumption in Vietnam in 2025 reflects a strong shift towards high technology and convenience. Product users increasingly prioritize environmentally friendly products, multi-functional integration and good user experience. THT Vietnam – with 20 years of experience in producing laundry detergent in Vietnam will constantly innovate and diversify to meet the increasing needs of consumers. 

This is an opportunity for THT Vietnam to be proud of its more than 20 years of providing prestigious and quality products, contributing to sustainable development in the future.