The explosive growth of e-commerce has turned the online shopping space into a “fertile land” for the problem of counterfeit and poor quality goods. Not only infiltrating e-commerce platforms, this danger is also assisted by unverified advertisements from some famous people, pushing consumers into countless risks. In the “matrix” of mixed truth and falsehood, choosing […]
The explosive growth of e-commerce has turned the online shopping space into a “fertile land” for the problem of counterfeit and poor quality goods. Not only infiltrating e-commerce platforms, this danger is also assisted by unverified advertisements from some famous people, pushing consumers into countless risks. In the “matrix” of mixed truth and falsehood, choosing a reputable manufacturer is the safest and most effective “way out” to protect consumer rights.
The situation of counterfeit, fake and poor quality goods has been “surrounding” the online market with alarming numbers. According to statistics, in the period from September 15, 2022 to September 15, 2024, the authorities discovered and handled 10,696 cases of production and sale of counterfeit and poor quality goods and intellectual property violations .
In the first quarter of 2025, 1,113 cases related to counterfeit goods and intellectual property violations were recorded. Notably, in the first 4 months of 2025 alone, the authorities arrested and handled more than 34,000 violations, including more than 1,100 cases related to counterfeit goods and intellectual property violations. In 2024 , the Market Management force alone inspected 68,280 cases, detected and handled 47,135 violations , with the value of infringing goods reaching 425 billion VND.
Counterfeiters’ methods are increasingly sophisticated. They produce on a large scale in secret facilities, falsify documents and quality certificates, and smuggle smuggled and illegally imported goods into the market. In particular, using celebrities, KOLs, and influencers to promote and even sell directly via livestream has become a difficult-to-control distribution channel.
In many cases, counterfeit goods have also infiltrated traditional channels or are fraudulently sold under the guise of “hand-carried goods” or “clearance goods” at surprisingly low prices. The unpredictable consequences are that consumers “lose money and suffer”, their health is seriously affected, and their trust in genuine brands is lost.
In the context of the strong development of social networks and e-commerce, celebrities play a big role in guiding consumer shopping behavior. However, the downside of this influence is when some individuals, for profit, promote poor quality products regardless. Fraudulent tricks include “virtual” advertising, over-exaggerating product benefits, using “beautiful” images and words to cover up the truth about quality.
Alarmingly, many cases of KOLs promoting products of unknown origin and poor quality have been investigated and handled by authorities. This once again affirms the vital need to verify reputable manufacturers – a core factor to ensure quality and safety for consumers.
Amidst the risky market picture, where you are struggling in a market full of substandard processed products, THT Vietnam is proud to be one of the prestigious manufacturers, a pioneer in creating real value.
The cosmetics market is currently flooded with cheap cleaning products of unknown origin, untested quality, and unclear ingredients. The cost may be cheap, but you are trading your child’s skin, your loved ones’ health, and your reputation if you are distributing products that are not guaranteed!
Over the past 20 years, THT Vietnam has always been steadfast in its mission of “Consistent quality”. In a complex market context, we understand that transparency and commitment are core factors. THT clearly announces the basic standards of its products, transparently explaining each ingredient. Raw materials are carefully selected and imported from reputable suppliers from Denmark, Japan, and Switzerland, ensuring safety and benignity for Vietnamese skin.
THT products are not only manufactured in factories that meet international ISO standards but are also tested by independent, reputable organizations such as the Pasteur Institute and the National Committee for Standards, Metrology and Quality. Not only that, THT Vietnam is proud to be in the TOP 200 Golden Stars of Vietnam 2024 – this is the clearest proof of our position and unwavering commitment to quality.
Product quality at THT is built on the foundation of a transparent production process: from modern production lines, strict quality control from input materials to final products, to a team of experienced experts.
THT puts product quality and consumer safety first, completely different from other manufacturers that only pursue profit. To protect consumer rights, THT applies effective anti-counterfeiting measures such as anti-counterfeit stamps, clear traceability barcodes and transparent warranty policies.
In the fight against counterfeit and substandard goods, consumers play a very important role. THT advises you:
Counterfeit and poor quality goods not only cause economic losses but also erode trust in product quality and market transparency. In this context, choosing a reputable manufacturer is not only a smart purchasing decision but also a vital foundation for the sustainable development of businesses and society as a whole.
With 20 years of establishment and development , THT Vietnam commits to constantly strive to bring quality and safe products, contributing to building a transparent market and protecting the legitimate rights of consumers.
Let’s join hands with THT Vietnam to build a healthy consumer market where quality truly reigns!
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